Apple’s iOS 14.5 Update & Data Privacy

With Apple’s latest software update, iOS 14.5, App Tracking Transparency (ATT) is just one of the features that’s caused a bit of a stir.

ATT is a feature that requires app makers to ask for your permission to track you across iPhone apps and services. If users decline, then applications will not be able to access your unique user ID – IDFA – (identifier for advertisers).

This new feature of iOS 14.5 has implications for all businesses that use this data. Facebook and the advertising industry use your data to create highly targeted ads based on your online behaviour.

Although not strictly related to Document Automation, it’s good to see that these platforms are now taking your data, and the management of it, very seriously. Will be interesting to see if any more follow suit…

Read the article in full here.